Setting effective reduction goals

How to use Ecologi Zero to set effective reduction goals



In the pursuit of sustainability, businesses play a vital role in setting and achieving reduction goals to mitigate their environmental impact.

Setting effective reduction goals not only demonstrates a commitment to environmental stewardship but also provides a clear roadmap for action. Here we will explore key considerations and best practices for setting reduction goals that drive meaningful change and contribute to a more sustainable future.

Understand your footprint

Before setting reduction goals, it is essential to complete all outstanding actions on the Ecologi Zero dashboard to ensure you have the most comprehensive carbon footprint possible. If all actions have been completed, make sure all information is up to date. This will allow you to have a clear understanding of where your emissions come from and how to reduce them most efficiently.

What makes an effective commitment?

Relevant: Ensure your reduction goals align with your business's carbon footprint. Goals should address the most significant environmental impacts and support your long-term sustainability vision. To help with this, Ecologi Zero will identify your emission hotspots and advise on actions you can take to reduce emissions from these areas.

Achievable: Set goals that are challenging yet attainable. Consider your available resources and available technologies. Strive for ambitious goals while ensuring they are within reach with proper planning and implementation. We recommend that you set, at a minimum, a goal for each of your top three hotspots.

If resources are limited, why not set an ambitious goal for your highest emitting hotspot and select some quick wins for your other two top hotspots. Make your goals achievable and avoid setting too many. You can always come back to Ecologi Zero and add additional goals later in the reporting period.

Time-bound: Ecologi Zero will help you set a timeframe for achieving your reduction goals; we advise goals are completed within the upcoming reporting period. You may wish to set your own timeframe and complete goals sooner or stagger your goals throughout the year. Time-bound goals create a sense of urgency and provide a timeline for progress evaluation.

Engage stakeholders

Involve key stakeholders throughout the goal-setting process to gain their support and input. Engaging employees, customers and suppliers fosters a sense of shared responsibility and increases the likelihood of achieving your reduction goals. Seek feedback, conduct workshops, and collaborate with stakeholders to ensure a comprehensive and inclusive approach.

Prioritise and sequence goals

It may be overwhelming to address all environmental aspects simultaneously. Prioritise goals based on their potential impact and feasibility. Ecologi will automatically suggest goals based on your emissions hotspots so you can identify the most significant areas of improvement and focus on them initially. As you achieve success and gain momentum, gradually expand your efforts to address other areas of concern. 

Break down goals into actionable steps

Translate your reduction goals into actionable steps that can be implemented throughout your organisation. Establish a clear action plan with specific initiatives, responsible parties, timelines, and allocated resources. Breaking down goals into smaller tasks not only makes them more manageable but also ensures that progress is continuously monitored and adjustments can be made if needed.

Regularly monitor and report progress

It’s important to monitor your progress towards your goals. Implementing an internal monitoring and reporting system will help you track progress towards your reduction goals. You should continuously measure and analyse data, review key performance indicators, and evaluate the effectiveness of your initiatives. Regular reporting to stakeholders demonstrates transparency, fosters accountability, and allows for course corrections if required.

If your goal is to include sustainability clauses in supplier contracts, you can record the number of suppliers that have signed these clauses. Some goals are harder to track but this should not discourage you from aiming for these as they will still have a positive impact on the planet. For example, using rental equipment rather than buying a new product helps to reduce emissions but is more complex to quantify. However, you could record previous amounts of rental equipment used, compare this to the number of new equipment purchases and aim to improve on this during the reporting period.


Setting effective reduction goals is a crucial step towards achieving sustainability targets and minimising environmental impact. By following these steps, your business can begin to reduce the impact it has on our planet and continue on the journey towards net-zero.